Monday, December 7, 2009

Custom proprietary blends

Customers starting a new internet tea business often wish to build their own identity through packaging tea with their own logo and designs. This process falls directly in line with our bulk tea shipments, which are delivered in large, heat sealed bags. Our customers generally repackage our products into smaller retail canisters and pouches for resale.

But how does one go about extending brand identity through proprietary formulations? For example, if you want to create your own tea blend that no one else offers, how can you initiate this?

For new e-retailers, my recommendation is to consider working with a series of preblended stock teas and tisanes first. Get to know your clients needs and use their input to formulate a new, signature blend. There's really no need to start blending teas from your first day of business. At Kopius Teas and other wholesalers, there are many choices for preblended teas. In most cases, these teas have already some level of established acceptance in the marketplace. Furthermore, the variety and ability to order fresh teas in small quantities can be quite a time saver.

When the time is right (ie when you are consistently reselling a nice volume of product), then you can speak with a contract blender to fine tune a new blend that best complements your existing menu. Equally important, you will have greater confidence that this custom blend will sell rapidly. Maybe you can even progress to selling this blend at wholesale prices yourself.

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