Wednesday, September 2, 2009

Thinking about a Web Based, Tea Business?

We speak with people every day who want to get into the business of tea. Most are interested in starting a web business. Certainly, we experience the full range of "I need it now" to "I'm just looking", but whether your are well versed in aged pu-erh or the finest high mountain Tie Kwan Yin, to me, the greatest indicator of web success is your ability to translate your passion for tea into an indexed language that the search engines will find and rank highly. Those in the know just refer to this as SEO.

As much a building a knowledge of tea, I strongly encourage nearly all the new web-based, tea entrepreneurs to have a clear strategy for how they intend to build traffic. A pretty website and unique products isn't enough. It's like a small emerging fern in a vast forest of giant redwood trees - you just won't get noticed.

Having said that, I hope those of you who've built a successful web presence will share your ideas. The tea industry has always been very supportive and encouraging, with the exception of one large tea retail franchise beginning with the letter, "T".

1 comment:

  1. Hi...
    Web based tea business is indeed a nice idea. It has good opportunities. I agree that ability to translate your tea passion to indexed language is the key to success of your business.